AN ANALYSIS OF THE IMPACT ORGANISED RETAIL CHAINS ON TRADITIONAL RETAILERS: A STUDY FROM KERALA
Authors :Libi K.C1
Abstract
Retail market plays a major role for consumers in their consumption needs. Broadly there are two types of retail market in the form of traditional retail shops or kirana shops and organised retail shops in the form of super markets, hypermarkets, convenient stores and malls. The traditional retail shops are family run establishments, whereas the organised retail outlets are large retail chains and providing various consumables under one roof along with state-of-the-art facilities. Even though, the majority of the retail shops are traditional shops, they are facing a severe competition from modern organised retail establishments since the consumers are attracted to it for various reasons. The study looks into the impact of organised retail shops on the business prospects of family run kirana shops and how the traditional retail shops can compete with organised retail shops. The study was carried out on 109 respondents with google forms and the samples were selected from the Kozhikode district of Kerala. It has found that the consumers are preferring modern retail shops due to the opportunity for self-selection, availability of various items under one roof, availability of good quality products and modern facilities like online payments. Therefore, traditional retail shops should match these facilities for their survival.
